Book Review: Differentiate or Die by Jack Trout
Knowing how to differentiate your product or service in these challenging times is not only increasingly important, it is vital to the survival of your business.
The second edition of “Differentiate or Die” was released this year (2008) and includes up-to-date information and tactics on how businesses can survive in an “era of killer competition.” More [...]
Book Review: Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t by Michael J. Losier
What a concept! Don’t we ALL have a desire to attract more of what we want and “86” the things that are holding us back or bringing us down?
Expanding on the work of Esther Hicks, Losier provides a practical guide as well as exercises to deliberately give your attention, energy and focus to the things [...]
Book Review: The Art of Possibility by Rosamund Stone Zander & Benjamin Zander
The Zanders bring a unique perspective and approach to finding opportunity and possibility in nearly every situation you encounter.
As entrepreneurs, we are naturally hard-wired to identify unique opportunities, but starting a business poses a variety of unique challenges as well. Altering your mindset and crafting a new framework can help you transform roadblocks, mistakes, and/or [...]
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About
denken Research & Consulting is a boutique consulting firm in New York City providing end-to-end market research and professional writing services to small business owners, especially start-ups. Led by founder Christine Janssen, our specialty is helping entrepreneurs intelligently position their products/services in the market to build successful, profitable businesses. We are also huge advocates of female entrepreneurs. -
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