Why Aren’t Small Businesses Getting Their Fair Share of Gov’t Relief?
The latest version of the stimulus package being hashed out in Congress appears to be slighting small businesses, the nucleus of job creation. According to Dan Danner, President and Chief Executive of the National Federation of Independent Business, “the bill under consideration provides little relief or incentives to small businesses.” Given that 70% of banks [...]
“The 2009 Marketing Challenge”
The latest edition of Marketing News (published by the American Marketing Association) featured an article entitled Right The Ship by Elisabeth A. Sullivan. It offers insight and suggestions how businesses can - and should - continue their marketing efforts in these turbulent times. It’s no secret that marketing campaigns and budgets are quick to get slashed [...]
The Benefits of Launching a New Business in a Slow Economy
Courtesy of the National Federation of Independent Business (NFIB), following is a link to an article that was posted several times this year on their website and in their hardcopy publication entitled My Business magazine. Even though it is undoubtedly challenging to launch a new business in this economic climate, it shouldn’t deter you all [...]
Hot Off The Press: Savor The Success Holiday Catalog
Just this past weekend, the founders of Savor The Success officially launched the 2008 holiday catalog. Savor The Success is a boutique social network and PR cooperative for female entrepreneurs and its goal is to help boost visibility and provide mutual support for fellow business women. It is quite an impressive piece that features female [...]
Small Businesses Feeling The Heat - What’s Next?
An article featured in the International Herald Tribune on 9/14/08 claims that small business owners are hit hardest when the economy takes a turn for the worse. Oftentimes, this equates to closing up shop and returning to a “regular” job, working for someone else. I’m a big advocate of pushing forward in good times or [...]
How will the next President impact you as an entrepreneur?
As a small, independent business owner, I am extremely tuned into this presidential campaign. I want to know which candidate will serve me best when it comes to tax breaks, economic impact, accessing funding, opportunities for health care, etc. In his acceptance speech last week, Barack Obama mentioned he wanted to help entrepreneurs and the [...]

denken Research & Consulting is a boutique consulting firm in New York City providing end-to-end market research and professional writing services to small business owners, especially start-ups. Led by founder Christine Janssen, our specialty is helping entrepreneurs intelligently position their products/services in the market to build successful, profitable businesses. We are also huge advocates of female entrepreneurs.

