http://denkenresearch.com/blog hot topics for entrepreneurs Fri, 27 Feb 2009 21:52:38 +0000 http://backend.userland.com/rss092 en Experts wholeheartedly agree that one of the worst things small business owners can do in this economy is cut back on their marketing efforts. That's easier said than done when money is tight. Unless... you utilize Guerrilla Marketing techniques.  I'll be hosting an interactive workshop on March 16, 2009 in NYC ... http://denkenresearch.com/blog/?p=34 Despite of - or even BECAUSE of - the economic downturn, NOW is actually a prime time to launch a new business... as long as you're offering something of real value. A key component to building a successful enterprise is developing a solid business plan, whether you're seeking external funding ... http://denkenresearch.com/blog/?p=33 As posted on the Wall Street Journal's "Independent Street" blog for entrepreneurs on 2/9/09... "We’ve featured the great debate over whether having a formal business plan boosts an entrepreneur’s odds of success. But a new study finds that entrepreneurs who engage in business planning early on are more likely to at least get a business ... http://denkenresearch.com/blog/?p=32 In the February/March 2009 issue of MyBUSINESS, a bi-monthly publication from the NFIB, an article entitled "What Lenders Want" was featured. In addition to a) approaching the right bank, b) being prepared to answer tough questions, and c) identifying two sources to repay the loan, the following entry caught my ... http://denkenresearch.com/blog/?p=31 Writing Effective Press Releases & How to Post Them to the Wire denken Research & Consulting and Marketwire (one of the leading newswire services) team up to offer tips on writing press releases, a comparison of newswire services, how to post your PR to the newswire, and everything you need to know ... http://denkenresearch.com/blog/?p=30 The latest version of the stimulus package being hashed out in Congress appears to be slighting small businesses, the nucleus of job creation. According to Dan Danner, President and Chief Executive of the National Federation of Independent Business, "the bill under consideration provides little relief or incentives to small businesses." ... http://denkenresearch.com/blog/?p=29 Who knew? Last January, Savoy Bank (www.banksavoy.com) opened it's doors in mid-town Manhattan with a mission to be a full-service bank to local small businesses. At a time when several banks are shutting down every week, I'm wondering how Savoy Bank will weather the storm - and I hope they do ... http://denkenresearch.com/blog/?p=28 Knowing how to differentiate your product or service in these challenging times is not only increasingly important, it is vital to the survival of your business. The second edition of “Differentiate or Die” was released this year (2008) and includes up-to-date information and tactics on how businesses can survive in an ... http://denkenresearch.com/blog/?p=27 The latest edition of Marketing News (published by the American Marketing Association) featured an article entitled Right The Ship by Elisabeth A. Sullivan. It offers insight and suggestions how businesses can - and should - continue their marketing efforts in these turbulent times. It's no secret that marketing campaigns and budgets ... http://denkenresearch.com/blog/?p=26 Courtesy of the National Federation of Independent Business (NFIB), following is a link to an article that was posted several times this year on their website and in their hardcopy publication entitled My Business magazine. Even though it is undoubtedly challenging to launch a new business in this economic climate, ... http://denkenresearch.com/blog/?p=22