“The 2009 Marketing Challenge”
The latest edition of Marketing News (published by the American Marketing Association) featured an article entitled Right The Ship by Elisabeth A. Sullivan. It offers insight and suggestions how businesses can - and should - continue their marketing efforts in these turbulent times. It’s no secret that marketing campaigns and budgets are quick to get slashed [...]
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About
denken Research & Consulting is a boutique consulting firm in New York City providing end-to-end market research and professional writing services to small business owners, especially start-ups. Led by founder Christine Janssen, our specialty is helping entrepreneurs intelligently position their products/services in the market to build successful, profitable businesses. We are also huge advocates of female entrepreneurs. -
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Book Reviews
