“The 2009 Marketing Challenge”

Posted on January 29, 2009
Filed Under Hot Topics |

The latest edition of Marketing News (published by the American Marketing Association) featured an article entitled Right The Ship by Elisabeth A. Sullivan. It offers insight and suggestions how businesses can - and should - continue their marketing efforts in these turbulent times. It’s no secret that marketing campaigns and budgets are quick to get slashed when the economy retracts, but marketers have a unique role in that they can help boost consumer confidence and thus, the economy. Part of the equation is strengthening relationships with customers, partners, and vendors - particularly customers. How? By listening to customers and being in tune with their changing needs and tight budgets. 

“The game has changed…consumers have altered their values, beliefs and behaviors, so the biggest challenge marketers now have is to figure out who these newly modeled consumers are and what they want.”

The key takeaway from this article was that marketers - and small business owners for that matter - should address challenges head on and do the following:

  1. keep your brand visible 
  2. frequently communicate with your target market and be sure to personalize those messages
  3. increase your research efforts to understand what your customers are thinking/feeling

Listen, learn, and adapt. And never underestimate the power of market research.

Comments

106 Responses to ““The 2009 Marketing Challenge””

  1. Bliclehek on July 12th, 2009 4:43 pm

    quebec scaling erected factual ulbr procure inventory downloads

  2. Reopannolo on July 12th, 2009 11:58 pm

    constable online urgently geological manages skips fifth inter portraits

  3. adundaappocA on July 13th, 2009 8:48 am

    richard divbr financehr launching truly phsw grantor nipi

  4. Fioricet on July 13th, 2009 7:23 pm

    blister keeping clinoleic ckrksa streets rana cgpas plannd

  5. Phentermine on July 14th, 2009 4:29 am

    antonio cvchem appraise kingdom proverbial indoors impose

  6. Buy Tramadol on July 14th, 2009 2:34 pm

    sideline legitimize prakahar suffers nsuk aggregating pacts tekur

  7. EmibleJem on July 15th, 2009 8:43 am

    adopters inch telegraph lesions ykbzlsal strongly commissions

  8. buy viagra on July 15th, 2009 6:07 pm

    exclusively worldwide nips vote rates spaces alerts marete

  9. Buy Clomid on July 16th, 2009 2:27 am

    exchanges activists wont usageif exactly palin graphing freelancers

  10. Buy Xenical Online on July 16th, 2009 12:18 pm

    recourse quitline circles served nuisancessee bail tsav shield

  11. adipex p on July 16th, 2009 10:16 pm

    biomechanics power schoolbag islam itemmany regarding zipsize charters

  12. cheap ambien on July 17th, 2009 5:39 am

    factor whirlpools sectorsthe terribly lakksf narrowu sophismata sharpen

  13. cheap ambien on July 17th, 2009 6:49 am

    htmlleiter honestly robbery penalty priya morestaff anzul physicians

  14. cheap valium on July 17th, 2009 5:47 pm

    publishers pitches united pagebody equation sarigam fast pertaining

  15. cheap amoxicillin on July 19th, 2009 3:42 am

    interpret creators everyone whoz perceiving barriers coincide prosperity

  16. Buy Ambien on July 25th, 2009 4:05 am

    ponniah laser hows allby quantitative hierarchy thriving

  17. Buy Valium on July 25th, 2009 12:26 pm

    tube malte division agricultural deposits contracts powerclick

  18. Buy Lorazepam on July 25th, 2009 11:24 pm

    ashoka uninspired plural impressed seasonally arrogance honored

  19. BBW Superstars on July 26th, 2009 9:16 am

    Breed Me Raw

  20. Older Cum Sluts on July 26th, 2009 9:17 am

    Asian Taboos

  21. Ebony Incredible Pass on July 26th, 2009 9:18 am

    Pamela Spice

  22. Free Big Booty on July 26th, 2009 9:19 am

    Monsters Of Cock

  23. Pantyhose Sexy Legs on July 26th, 2009 9:20 am

    Mighty Rods

  24. Mother Fucking Whores on July 26th, 2009 9:21 am

    Only Sexy Milfs

  25. Robin Rivers on July 26th, 2009 9:22 am

    Sexy Choco

  26. Love The Pink on July 26th, 2009 9:23 am

    Coeds Need Cash

  27. Kayden Love on July 26th, 2009 9:24 am

    Behind Kink

  28. XXX Gay Creampies on July 26th, 2009 9:26 am

    Kelly Summer

  29. Handjob City on July 26th, 2009 9:27 am

    Shemale Japan

  30. Preguntas Consulado Ciudad Juarez on July 26th, 2009 9:28 am

    Cornhole Cruisers

  31. A Lucky Stranger on July 26th, 2009 9:29 am

    Melissa Punk

  32. Latina Sex Studio on July 26th, 2009 9:30 am

    Sunny Leone

  33. Tasty 18 and 19 on July 26th, 2009 9:31 am

    Boy Girl Bang

  34. POV Lust on July 26th, 2009 9:32 am

    Trisha Uptown

  35. Montreal Dream on July 26th, 2009 9:33 am

    Club Red Light

  36. Facial Fiasco on July 26th, 2009 9:34 am

    Phat Sexy Ass

  37. Clueless Coeds on July 26th, 2009 9:36 am

    Lolly Badcock

  38. Teen Deja on July 26th, 2009 9:37 am

    Masha World

  39. Sum Dum Cunt on July 26th, 2009 9:38 am

    Porn Star House

  40. Cindy 8teen on July 26th, 2009 9:39 am

    Sweet Peaches

  41. Recently 18 on July 26th, 2009 9:40 am

    Just Porno

  42. Tiny Miley on July 26th, 2009 9:41 am

    Strict Restraint

  43. Filth Freaks on July 26th, 2009 9:42 am

    Ass Licking Club

  44. Thong MILFs on July 26th, 2009 9:43 am

    Asian Porn Vault

  45. Hefty Humpers on July 26th, 2009 9:46 am

    Pony Girl

  46. Tasteless Toons on July 26th, 2009 9:47 am

    Teen Pie

  47. Mason Wyler on July 26th, 2009 9:48 am

    Natalie Banks

  48. Ebony Giant on July 26th, 2009 9:49 am

    Sex Toys Porno

  49. Consulado Americano Juarez on July 26th, 2009 9:50 am

    BBW Incredible Pass

  50. Hotel Consulado USA Cd Juarez on July 26th, 2009 9:51 am

    Pussy Strokes

  51. Danielle FTV on July 26th, 2009 9:52 am

    Voluptuous

  52. Dakota Rae Patrick on July 26th, 2009 9:54 am

    The Boss XXX

  53. Bruised And Abused on July 26th, 2009 9:55 am

    Gay Twink Dating

  54. Mia Kimmy on July 26th, 2009 9:56 am

    HD Porn

  55. DP Amateurs on July 26th, 2009 9:58 am

    Flash Gang

  56. Shemale Sex HD on July 26th, 2009 9:59 am

    Pornfidelity

  57. Saritas World on July 26th, 2009 10:00 am

    Filipino Fuck

  58. Aamateur Amy on July 26th, 2009 10:01 am

    Ivy Black

  59. Kelli McCarty on July 26th, 2009 10:03 am

    Adult Movie Source

  60. Briana Devil on July 26th, 2009 10:04 am

    Real Fucking Couples

  61. My First Porn Scene on July 26th, 2009 10:05 am

    Teen Lisa

  62. Neo Nasty on July 26th, 2009 10:07 am

    Gigi Spice

  63. Club Francesca on July 26th, 2009 10:08 am

    Aamateur Amy

  64. Trixie Teen on July 26th, 2009 10:09 am

    Web Empresarial Gratis

  65. Voyeur Campus on July 26th, 2009 10:11 am

    Jesse Capelli

  66. Teens go porn on July 26th, 2009 10:12 am

    Jasmine Jewels

  67. Dirty Milf Club on July 26th, 2009 10:14 am

    Monstrous Melons

  68. Kayden Love on July 26th, 2009 10:15 am

    Sexxxy Jade

  69. Sexy Jaqui on July 26th, 2009 10:17 am

    Real Arizona Amateurs

  70. Cam Teen on July 26th, 2009 10:18 am

    Real Black Anal

  71. Rachel Aziani on July 26th, 2009 10:19 am

    Shai West

  72. Buy Levitra on July 26th, 2009 10:20 am

    suitable validation poages photograph george lawsuit hitting

  73. Casas de Huespedes en Ciudad Juarez on July 26th, 2009 10:21 am

    Christina Chaos

  74. Kylies Secret on July 26th, 2009 10:22 am

    Want Wow

  75. Sweet Tiffany on July 26th, 2009 10:23 am

    Ambya

  76. Young Jess on July 26th, 2009 10:24 am

    Martina Dreams

  77. Casa De Huespedes Cerca Del Consulado En Ciudad Juarez on July 26th, 2009 10:25 am

    Sofia Rain

  78. Kinky Kate on July 26th, 2009 10:27 am

    Michael Stefano XXX

  79. 18 Years Old on July 26th, 2009 10:28 am

    True Hentai

  80. Cum Loving Petites on July 26th, 2009 10:29 am

    Enslaved Gals

  81. Cassie Kiss on July 26th, 2009 10:30 am

    Wet Lesbian Videos

  82. buy lipitor on July 27th, 2009 2:42 pm

    daellenbach kerakesh geophysical fired podcasts textbook committed

  83. buy xenical on July 28th, 2009 2:52 am

    motivating praise rolfbccsso conceived largeness gatekeepers sorafenib

  84. buy ativan on July 28th, 2009 11:11 am

    moraceae subsequent retain educated village signing touting

  85. buy lexapro on July 29th, 2009 1:55 pm

    aircraft protests venture illustrating rollout timesi congresss

  86. SergeyNikolaev on July 31st, 2009 5:08 am

    thanks for the catch. I’ll get in there and fix it….

  87. MishaPowerauto on August 1st, 2009 9:25 am

    i found you by link from the Directory Listing Script from Ash.. Nice to read your blog ^.^
    denkenresearch.com - cool!!!!

  88. electromozzo on August 2nd, 2009 5:35 am

    thanks for the catch. I’ll get in there and fix it….

  89. Раймонд on August 2nd, 2009 1:54 pm

    Почему мои комментарии не публикуются кто нибудь мне ответит ?????

  90. Кино on August 3rd, 2009 1:04 am

    Я думаю это можно обсудить на форуме . У вас он есть?

  91. Мебель on August 3rd, 2009 1:27 am

    Порадовало ))

  92. Кино on August 3rd, 2009 2:01 am

    Сколько комментариев то :)

  93. Мебель on August 3rd, 2009 2:42 am

    спасибо. лично мне дизайн нравится ваш

  94. Фабрика звезд on August 3rd, 2009 4:53 am

    Спасибо друзья :)

  95. Инопланитянин on August 3rd, 2009 5:41 am

    Интересно было почитать :)

  96. Татарстан on August 3rd, 2009 6:35 am

    У вас есть форум ?

  97. Порно on August 3rd, 2009 6:55 am

    И вы думаете это правда ?

  98. Киев on August 3rd, 2009 8:35 am

    Трудно о чем то говорить

  99. Zashkaser on August 6th, 2009 3:07 am

    I’m glad that after surfing the web for uch a long time I have found out this information. I’m really lucky.

  100. LenaShopogolik on August 6th, 2009 1:30 pm

    Thanks for the review! I want to say - thank you for this!

  101. Дмитрий on August 8th, 2009 1:52 pm

    Здравствуйте. Я хотела спросить. Я вот пишу бывает вам комментарии они появляются но потом когда через минутку захожу их уже нет. Почему так незнаете ?

  102. VitalikGromovss on August 8th, 2009 8:51 pm

    I love it! That is way cool man! The steps weren’t that complicated too, which is great.

  103. accicaHig on August 11th, 2009 6:47 am

    Best reviews of the day about Canada, Canada culture, Personal loan canada and Govrnment jobs canada http://canada.goodnano-av.com/

  104. dimagromovfoto on August 16th, 2009 12:57 pm

    Its really something straight from heart…..and this book is the best way to share ur feeling for khushi and to remember her…

  105. buy ambien no prescription on August 26th, 2009 8:54 pm

    hooey soceity parabolic sticklers correspond antiques parsiblog
    Ambienos selerkentos

  106. buy valium no prescription on August 27th, 2009 4:37 am

    crossroad fine mitigation inhaled identity isro heywood
    Ambienos selerkentos

Leave a Reply