“The 2009 Marketing Challenge”
Posted on January 29, 2009
Filed Under Hot Topics |
The latest edition of Marketing News (published by the American Marketing Association) featured an article entitled Right The Ship by Elisabeth A. Sullivan. It offers insight and suggestions how businesses can - and should - continue their marketing efforts in these turbulent times. It’s no secret that marketing campaigns and budgets are quick to get slashed when the economy retracts, but marketers have a unique role in that they can help boost consumer confidence and thus, the economy. Part of the equation is strengthening relationships with customers, partners, and vendors - particularly customers. How? By listening to customers and being in tune with their changing needs and tight budgets.
“The game has changed…consumers have altered their values, beliefs and behaviors, so the biggest challenge marketers now have is to figure out who these newly modeled consumers are and what they want.”
The key takeaway from this article was that marketers - and small business owners for that matter - should address challenges head on and do the following:
- keep your brand visible
- frequently communicate with your target market and be sure to personalize those messages
- increase your research efforts to understand what your customers are thinking/feeling
Listen, learn, and adapt. And never underestimate the power of market research.
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106 Responses to ““The 2009 Marketing Challenge””
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denken Research & Consulting is a boutique consulting firm in New York City providing end-to-end market research and professional writing services to small business owners, especially start-ups. Led by founder Christine Janssen, our specialty is helping entrepreneurs intelligently position their products/services in the market to build successful, profitable businesses. We are also huge advocates of female entrepreneurs.


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