How to Increase Your Chances of Getting a Small Biz Loan in This Economy
Posted on February 10, 2009
Filed Under Food For Thought |
In the February/March 2009 issue of MyBUSINESS, a bi-monthly publication from the NFIB, an article entitled “What Lenders Want” was featured. In addition to a) approaching the right bank, b) being prepared to answer tough questions, and c) identifying two sources to repay the loan, the following entry caught my eye. Entrepreneurs, pay close attention to this one…
BRING YOUR BUSINESS PLAN: Bankers considering you for a loan will want to know your plans, including your firm’s value proposition and sources of competitive advantage.
I tell my clients and colleagues this all the time, and couldn’t agree more. Even if you want a relatively small loan or line of credit, you still need to develop a solid business plan and be able to articulate your value proposition. Heck - even if you’re bootstrapping, you should still have a robust road map. Understand that skipping this vital step to launching a business decreases your chances of success and survival in this economy.
Don’t know what a value proposition is or how to craft one? Click here:
http://www.denkenresearch.com/articles/ValueProp81908.pdf.
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denken Research & Consulting is a boutique consulting firm in New York City providing end-to-end market research and professional writing services to small business owners, especially start-ups. Led by founder Christine Janssen, our specialty is helping entrepreneurs intelligently position their products/services in the market to build successful, profitable businesses. We are also huge advocates of female entrepreneurs.


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